Question 1

How long does Heineken Experience last?

Accepted Answer

The classic Heineken Experience Tour lasts about 1.5 hours. Meanwhile, the VIP tour lasts 2.5 hours, but with both options, staying longer in the brewery is not possible.

Question 2

Can you visit the Heineken Brewery building in Amsterdam without a tour or ticket?

Accepted Answer

No, unfortunately. The former Heineken Brewery building in Amsterdam can only be visited with a tour ticket. However, visiting the Heineken store in this building is free and does not require a ticket.

Question 3

Are minors allowed to enter the Heineken Experience when accompanied by their parents?

Accepted Answer

Unfortunately, no. Only people over 18 can participate in the Heineken Experience Tour in Amsterdam.

Question 4

Is it possible to buy a ticket for the Heineken Experience on-site?

Accepted Answer

No. All Heineken Experience Amsterdam tours can only be booked online, and it is required that you book your day and time in advance.

Question 5

Is the Heineken Experience Ticket included in the I Amsterdam Card?

Accepted Answer

Officially, no! The ticket is not included in the list of free tickets on the I Amsterdam Card. Currently, I Amsterdam Card holders can purchase the Heineken Experience ticket for 25% off.

Only the Amsterdam Explorer Pass and Amsterdam All-Inclusive offer 100% of the Heineken Experience admission, but you must book the time slot to visit (at no additional cost).

Question 6

What languages does the Heineken Experience Tour offer?

Accepted Answer

All tours are in English, but audio guides are available in Dutch, German, French, Italian, Spanish, and Portuguese. An audio guide offers only the informative part of the Heineken tour. Here, you can also get quick help in your native language during the tour by looking at the pins on the crew’s shirts that show the languages they speak.

De Pijp

The Heineken Experience – The secrets of Holland’s most famous beer